Alarko Leads Once Again By Issuing Its Responsible Communication Policy

Guided by its philosophy of creating multidimensional value for people, the economy, the planet, and the future, Alarko Group of Companies aims to generate sustainable value in its brand and marketing communication activities In its 70th year marking the revamping of its brand identity and logo, Alarko is breaking ground once more by releasing its Responsible Communication Policy, which is shaped by globally accepted sustainability principles.

Alarko Group of Companies takes into account its environmental and social impacts in all of its processes and seizes opportunities to create a positive impact by managing related risks. It also contributes effectively to the UN Global Compact principles and the United Nations Sustainable Development Goals through its brand/marketing communications and social responsibility projects. Alarko implements sustainability principles for all new investments in line with the 2050 Net Zero Emission target and responsible investment guidelines. It also takes decisive steps to ensure women's effective participation in the economy as a signatory of the Women Empowerment Principles (WEP). The Group sets common goals with its companies in compliance with international and local regulations and attaches importance to measuring the impact of its actions, transparently sharing its sustainability results with its stakeholders, and raising the bar of success by constantly setting new goals. Alarko Group of Companies is taking a significant step forward by emphasizing the influence of multi-company organizations in the fight against greenwashing. As the first holding company in Turkey to publish a Responsible Communication Policy, Alarko is drawing attention to this important issue.
 
Ümit Nuri Yıldız, CEO of the Alarko Group of Companies, stated, “We believe that large corporations should be role models in addressing climate change, which is vital for our planet and society.” At Alarko, we focus on sustainability for all new investments while implementing various sustainable practices in our country. This includes technology transfer in key sectors such as agriculture, aviation, industry, and energy storage. In our 70th year, marking the revamping of our brand identity and logo, we are proud to be the first Holding in Turkey to issue a “Responsible Communication Policy”, which is still a relatively new practice all over the world. We are hoping that this pioneering step of the Alarko Group of Companies to prevent greenwashing in the business community will set an example for multinational organizations.”

Alarko understands that every action it takes can have a direct or indirect impact on a broader ecosystem. Therefore, it approaches all its brand and marketing communications with an integrated thinking strategy that reflects this awareness. Alarko's Responsible Communication Policy emphasizes its commitment to environmental responsibility, gender equality, equal opportunity, ethical management, and inclusive communication.

Please visit the following link for Responsible Communications Policy of Alarko Group of Companies:

https://alarko.com.tr/media/srnnxl2e/alarko_sorumluiletisimpolitikas%C4%B1.pdf