Brand Finance 2020 Results Are Revealed: Alarko Carrier Maintains Its Position Among “Turkey's Most Valuable 100 Brands"
Alarko Carrier once again was listed among “Turkey’s 100 Most Valuable Brands,” a list published annually since 2007 by Brand Finance, a leading and independent international brand assessment organization. Being the only heating-cooling-ventilation brand in the Brand Finance List, Alarko Carrier has managed to rank among the most valuable brands of Turkey for the 7th time since 2012, in which it appeared in the list for the first time.
For this survey, Brand Finance considered the information on “Brand Strength Index’ and ‘Royalty Rate’ , previous revenue and projections of capital market analysts, as well as the growth rates of the economy, and determined the most valuable brands by making a forecast on the basis of such data.
Alarko Carrier Advertising and Public Relations Manager Hüdai Öztürk made the following comments: "Every year, Brand Finance carries out a unique market survey involving 10 countries and 50,000 people. We first ranked among the most valuable brands of Turkey in 2012. We have been investing in our brand in a consistent manner ever since, and spending efforts with a view to increasing the value and strength of our country in the global economy. As the leading brand of Turkey in the air-conditioning industry, we are proud to be the only brand in the heating-cooling-ventilation industry once again this year."