Hillside Beach Club’s CIO project selected the “Best Social Media Campaign” in the 14th Golden Spider Web Awards
Hillside Beach Club's “Chief Instagram Officer” project was selected as the year's most successful project in the category of Social Media Campaigns at the 14th Golden Spider Web Awards, known as the Oscars of the Internet.
Awards were distributed in 41 different categories in the awards ceremony which took place at UNIQ Istanbul. The “HBC Chief Instagram Officer” project successfully passed the preliminary qualification, qualification groups and the final stage assessments made by a jury of 24, consisting of leading figures from the IT, media and business community; and it was found worthy of the award.
Launched by Hillside Beach Club in 2015 for the second time with the participation of Turkey, there were 50 thousand submissions for “Chief Instagram Officer” from across the world and the project reached 23.5 million Instagram users. As part of the project, which was launched with the slogan “Job @ Heaven on Earth”, 6 CIOs were selected from a number of cities across different continents, from South California and Berlin to Rio de Janeiro and London. Pictures shared were evaluated based on 10 specific criteria and owners of the best 6 pictures experienced Hillside Beach Club and managed the hotel's Instagram account for 1 week as Chief Instagram Officer.
Hillside Beach Club became the first company in the world to do recruitment via Instagram and the project, which was included in Business 2 Community's list alongside major international brands, was shown among the best projects of last year. Announced in 2015, the project was also covered by such news resources as yahoo.com and thrillist.com which reach wide audience groups around the world.