Alarko Carrier Elected “Most Reputable Brand of the Air Conditioning Sector” for the 3rd Time in a Row
At the Integrated Marketing Awards of The ONE Awards held for the 4th time this year, Alarko Carrier was elected the most reputable brand in the air conditioning sector following interviews conducted with 1.200 people in 12 cities.
At the study conducted with the collaboration of Marketing Türkiye magazine and Akademetre and in which the reputability and brand performance evaluation index of companies in 46 different categories was measured, Alarko Carrier was elected the “Most Reputable of the Year” in the air conditioning sector for the 3rd time in a row. Hırant Kalataş, Deputy Executive Vice President in charge of Marketing, Hüdai Öztürk, Advertising & PR Manager and Koray Fedar Istanbul Sales Manager participated at the award ceremony held on January 5th.
Representatives of the advertising, PR and digital communications agencies that gave support to the advertising and communication efforts of the brands also participated at the ceremony.
Hırant Kalataş gave information regarding the subject and said, “As Alarko, we received the “Most Reputable of the Year” reward in the air conditioning sector for the 3rd time in a row as a result of the fieldwork conducted in Turkey in general. We are happy to have been re-elected the most reputable brand of our sector as a result of this research concluded in accordance with the views of the public opinion. We will continue to establish a market presence in this sector with our product range increased constantly with our R&D investments. We would like to thank all the people who have deemed Alarko Carrier worthy of this accomplishment and our heartfelt thanks to all our employees who have made great efforts to carry our brand to leadership in this research.”