Toshiba is Selected as the “Coolest Brand” of the Air-Conditioning Industry

Toshiba has been selected as the “Coolest Brand” of the air-conditioning industry as a result of the “Cool Brands Survey” conducted by Roamler Turkey on behalf of Marketing Turkey. Being one of the significant publications of the marketing community, Marketing Turkey had the survey conducted for the fourth time this year. The coolest brands of 2018 were determined by a public jury in almost 30 categories, and the brands were given their awards at the “Cool Night”, which was held in Fairmont Hotel on 19 October for the first time this year.

With its air-conditioning operations in Turkey being carried out by Alarko Carrier, Toshiba receives immense acclamation from its consumers thanks to its innovative, environmentalist and energy-saving products offered to the market. Offering state-of-the-art technology coupled with optimum performance in its multi-system air-conditioners, Toshibo improves quality of living.

Survey Methodology:
The survey was conducted by Roamler Turkey via crowdsourcing on Roamler Turkey’s mobile application between 25 June and 10 August 2018. A total of 750 Roamler users, consisting of 50% male and 50% female users, from 12 representative regions of Turkey were asked about the brands they thought were “the coolest” both on category-independent and category-specific basis. Consumers indicated a “single” brand they thought were the coolest in response.